1. Our commitment
Your privacy is important to us. We collect personal information only when it is reasonably needed to respond to you, provide a requested service, operate this website securely, or meet a legal obligation. Information is collected by fair and lawful means, with your knowledge and consent where required.
2. Information we collect
When you submit an appointment request, we may collect:
- your name and contact number;
- your email address, if you choose to provide it;
- the treatment category and preferred contact time you select;
- the short message you submit; and
- your consent to being contacted about the request.
Please do not submit medical records, diagnostic images, detailed health information, identity documents, payment information or urgent clinical information through the website form.
Our hosting service may process limited technical information—such as an IP address, browser type, request time and security events—to deliver and protect the website. We do not use marketing analytics or advertising trackers on this website at launch.
3. How we use information
We use submitted information to:
- respond to your appointment or callback request;
- contact you using the details you provided;
- prevent misuse, spam and security incidents;
- maintain necessary business records; and
- comply with applicable South African law.
Submitting the form does not create a clinician–patient relationship and does not confirm an appointment. Reception will contact you to confirm the next step.
4. Sharing and service providers
We do not sell personal information or share it publicly. Information may be processed by service providers that help us host the website, prevent abuse and deliver appointment-request emails. These providers may process information outside South Africa and are expected to apply appropriate safeguards.
We may also disclose information when required by law, to protect legal rights, or to professional advisers who are bound by confidentiality.
5. Retention and security
We retain information only for as long as reasonably necessary for the purpose for which it was collected, our operational needs and applicable legal requirements. Appointment requests are delivered to the practice by email; this website does not create a separate patient database.
We use reasonable technical and organisational safeguards to protect information against loss, misuse, unauthorised access, disclosure or alteration. No internet transmission is completely risk-free, so please use the telephone for sensitive or urgent matters.
6. Cookies and external links
We do not use non-essential advertising or analytics cookies at launch. Essential hosting or security mechanisms may be used where necessary for the website to function safely.
This website links to external services such as WhatsApp and Google Maps. Those services are operated independently and their own privacy policies apply after you follow a link.
7. Your choices and rights
You may ask us to confirm whether we hold your personal information and, where applicable, request access, correction or deletion, object to certain processing, or withdraw consent. Some information may need to be retained where law or legitimate operational requirements apply.
8. Contact us
For privacy questions or requests, contact us at reception@12smile.co.za, call 011 466 1950, or write to 132 Macgillivray Rd, Glenferness AH, Midrand, 2191.
We may update this policy when the website, our services or applicable law changes. The effective date above will be revised when material changes are published.